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回顧經典，明星產品大盤點

    對護膚品牌的認知，不少人認為，是從品牌本身開始的，但事實並非如此，大量事實證明，經典品牌的確立是最初是源於消費者對該品牌明星產品的認可，深入人心的產品，最能夠勾起消費者的興趣和好奇心，這也是樹立品牌價值，以及品牌定位最關鍵的一步。明星產品，不僅是消費者的寵兒，也是品牌的寵兒。在這裡，就為大家整理一些護膚品牌的明星產品，讓我們一起回味經典。


品牌一：Erno Laszlo

    奧倫納素博士，不僅是公認的首席皮膚專家，而且還是首位將皮膚學與保養概念合二為一的人，提倡“從植物中萃取精華，加快新陳代謝，蛻去老舊角質，令肌膚煥然一新”，即植物護膚，以天然的植物為原材料。
明星產品——
Hydra Therphy Skin Vitality Treatment 水療再生冰白面膜
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    獨一無二的兩層護膚系統，促進新陳代謝，活躍細胞，減少皺紋及乾紋；特殊軟膜配方以及美白配方，不僅能高效保濕，迅速立即補充肌膚大量水份並鎖住水份於肌膚，而且還能令肌膚晶瑩亮白。


品牌二：VII

    VII源於奧地利著名醫生Dr.Vill Victor家族，是少數成功的將皮膚科知識與美容結合到接近完美的醫師之一，並研發出一種能“返老還童”的神奇配方，而約瑟芬（拿破崙的妻子）就是它的第一位受益人。 Dr.Stanley Cohen（諾貝爾化學獎獲得者）發現的EGF生長因子的靈感也是來源於此。它有著百年曆史與古老配方，低調、內斂，頗具神秘色彩，同時它還是一個專業的眼部護理品牌，
明星產品——
VII O2M™ Oxygen Eye Mask 夜間氧眼貼
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    古老配方與現在技術高度融合，在保持百年傳承的精髓的同時，加入了特殊成分，不僅能喚醒細胞記憶信息素的吸氧記憶，刺激細胞自身吸氧，而且還能為肌膚補給活力，減淡眼周細紋，去除黑眼圈、浮腫等常見的眼部問題。雙重高效保濕成分，為肌膚細胞注入充足的水分，使眼周長效水潤。


品牌三：Living Nature

    以“零污染”為口號，產品內含有如曼奴卡蜂蜜酵素、曼奴卡花草精油等成分，都是紐西蘭原始偏遠的雨林及叢林採集而來。它標榜為全天然的有機護膚品，所有的護膚品在未開蓋前可保存2年，但一經開蓋使用，便必須在半年內用完。
明星產品——
Extra Hydrating Toning Gel 特強補水凝膠
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    蘊含的麥盧卡蜂蜜，能高效保濕，並有利於緊緻毛孔；月見草油富含亞麻油酸，為皮膚補充所需的脂肪酸，讓皮膚煥發異樣光彩。


品牌四：Origins

    由雅詩蘭黛集團創始人雅詩蘭黛夫人之孫——威廉‧蘭黛（William Lauder）先生創立，隸屬於全球最大高檔化妝品集團雅詩蘭黛集團，是一個崇尚天然、講求功效的高效天然護膚及化妝品牌，其產品均源於天然植物資源、有機植物成分以及100%純天然植物理療精油。
明星產品——
Modern Friction 白米煥膚霜
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    以天然白米為主要成份，能去除肌膚老舊角質，改善肌膚質素，減淡幼紋和色斑。維他命C 對抗游離基，使肌膚保持青春。


品牌五：Dr. Larhrib

    Larhrib博士利用他的豐富的皮膚科和醫藥學知識，將水果、蔬菜、植物作為天然原料，創建一個智能護膚系列。該品牌的特色在於，精心的挑選不同功效的水果與蔬菜，將護膚品中的水分完全由100%的純果汁代替，把豐富的植物營養素，完全融入到護膚產品中，以改善多種皮膚問題，
明星產品——
Eye area rejuvenating cream
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    100%的純黃瓜精華，富含豐富的礦物質、維生素、抗氧化劑等多種成分，鎮定舒緩眼部肌膚。 BioskinupR Contour 、EyeserylR 這兩種活性成分，有效的改善皺紋、眼睛浮腫、黑眼圈等問題。同時天然的海洋海藻精華，能為肌膚帶來持久的水潤。

Classics Review ----an inventory of star products
   Many people think that the cognition of skin care brands starts from the brand itself, which actually is not the fact. Plenty of facts prove that the establishment of a classic brand originally comes from the customers’ recognition for the star product brand. Products that prevail among the people can best attract customers’ interest, which is also the most crucial step to build brand values and orientation. A star product is a favorite for not only consumers but also brands. Some skin care brands’ star products are listed as follows. Let’s review the classics!


The first brand: Erno Laszlo

   Doctor Erno Laszlo, not only an accepted chief dermatologist but also the first person to combine dermatologic and the concept of skin care, promotes “extracting essence from plants that accelerating metabolism and exfoliating dull horns to rejuvenate skin”.That is, to protect skin with skin cares that are made from natural plants.   
Star product----
   Hydra Therphy Skin Vitality Treatment
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   Unique dual-layered skin protection system helps to accelerate metabolism, invigorate cells, and reduce wrinkles and dry lines. Special formulation of soft membrane and whitening can not only be highly active in hydrating, replenishing and locking up water, but also can make skin translucent and bright.   


The second brand: VII

   VII was created by the family of Dr.Vill Victor, a famous Austrian doctor who is one of the few physicians that successfully combined the knowledge of dermatology and cosmetology. He created a magic fomula that can “renew one’s youth”, whose first beneficiary was Josephine (Napoleon’s wife). This fomula also gave rise to the inspiration of EGF discovered by Dr.Stanley Cohen (winner of Nobel Chemistry prize). VII owns a hundred years’ history and an ancient fomula. Low-profiled, internalized and mysterious, it is a professional eye care brand.
Star product----
VII O2M™ Oxygen Eye Mask
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   Highly blending ancient fomula with modern technology, VII O2M™ Oxygen Eye Mask has added special ingredients to itself while inherits VII’s history. It can not only rejuvenate the cells and stimulate them to absorb oxygen themselves, but also invigorate the skin, reducing fine lines around eyes, eliminating dark circles
以下文章來自: http://www.timliao.com/bbs/viewthread.php?tid=30895&

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